Neutral Ground

Neutral Ground behaves neutral in whatever environment it is placed in. The striated yarn creates an intriguing textural effect and blends well with most room themes. Handloomed from 100% wool, this flat-woven flooring feels soft underneath your feet. It is available in five earth tones.

Broadloom for wall-to-wall installation costs $134 per sq yd. This is an extra-wide weave with a roll width of 16' 4". For more information or to create a custom rug, see our rug builder below. Freight is free with all rug orders.

We are unable to fulfill orders under 35 square feet for this designer weave. Thinking about ordering multiple rugs in one weave? Please contact our customer service team for the best quote.

Origin: India
Usage: Indoor only
Pattern Repeat: N/A
Backing: Polypropylene & cotton
Fiber: Blend of New Zealand and British wool
Construction: Flat-woven, handloomed
Fiber Content: 100% wool*
Binding: Serged wool edge
Width of Goods: 16' 4"
Total Weight: 59 oz/sq yd

*The wool yarns have been mothproofed.

The Natural Choice — Environmentally Friendly.

Fine quality, all natural wool offers numerous advantages when used in flooring. It has been the standard in floor covering for centuries and represents all the qualities that synthetic fibers try to emulate. We use only the finest wools from around the world, which provide all the benefits that wool has to offer. When you are ready to make an investment in your home, consider the following:

OUTSIDE

BIODEGRADABLE

Wool is a biodegradable natural fiber and one of the most environmentally forgiving flooring products.

RENEWABLE

Wool is a renewable product and therefore has less impact on the environment.

SUSTAINABLE LIFE CYCLE

Wool has a longer life cycle than other fibers resulting in a smaller environmental footprint.

INSIDE

NON-ALLERGENIC

Wool is a non-allergenic fiber and does not promote the growth of bacteria and dust mites, or gives off harmful emissions.

STAIN-RESISTANT

Wool cleans better and won't soil quickly due to its natural soil resistance, making chemical stain protection treatments unnecessary.

AIR PURIFYING

Wool fibers absorb and neutralize polluting gases such as formaldehyde, sulfur dioxide and nitrous oxides.

LEAD TIME                                                                      

Broadloom: 3-5 business days, plus transit
Area Rugs: 2-3 weeks, plus transit
Production Rush: not available for this weave
Expedited Freight: contact customer service for options and quote

METHOD

Standard/ Curbside Delivery: Curbside delivery on all orders is FREE. Please note that the truck will arrive with just one driver, so you may need to arrange to have someone on hand to help unload the shipment. The driver is not responsible for clearing away packaging, or for unpacking.

Oversized Rugs: For oversized items, we recommend enhanced delivery service, by appointment. 

Enhanced Delivery: This service offers various levels of inside delivery options which may include the following: 

  • over the threshold delivery
  • placement in the room of the customer’s choice (including up or down one flight of stairs)
  • unpacking
  • removal of packaging
  • assembly and placement of the items

We are happy to provide a quote upon request, taking into account the delivery address and service level preferred. Please state the best delivery contact name and phone number when checking out as the delivery company will need a valid contact number to reach you. Someone must be present at the time of delivery.

Any additional services? Please make a note during checkout of any needs that are above and beyond the enhanced delivery description, and we will gladly give you a quote. Examples include:

  • carry up (no elevator)
  • narrow staircase
  • many stairs
  • long haul
  • shifting and moving of any personal furniture

Colors

Colors are not exact. We recommend ordering swatches before purchase.
Neutral Ground Cream
Cream
Neutral Ground Ivory
Ivory
Neutral Ground Pewter
Pewter
Neutral Ground Slate
Slate
Neutral Ground Steel
Steel