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Max. Width: 6'7" or up to 13'2" with seam

Area rugs starting at: $1,539

Wall-to-wall: $271 / sqyd

Invite Serenity into your space and create a luxurious, calm living space with this 100% wool weave from The Netherlands. Soft bundles of wool with shade shifting colors cushion your feet while insulating and beautifying your space. No finishing is necessary with this unique rug since the bundles of wool create their own edge (see image in slideshow).

Serenity is available only as a custom area rug with your choice of nine delightful colorways. From the deep richness of night sky to the playfulness of sea glass, finding the right color to create your serene space will be a breeze. 

This weave is fusion bonded, a manufacturing process in which the yarns are inserted into a coated backing, increasing the rug's durability, density, resistance to wearing and ease of maintenance.

The lead time for Serenity is 6-9 weeks. The width of the roll is 6'7". However, if you require a rug wider than that (up to 13'2"), then your rug will require a seam which is included in the price.

Freight is free with all rug orders.

Please note: Because this wool is not treated with moth repellents, extra care will be needed to ensure the longevity of this carpet. Guidelines for preventing and treating moth infestations can be found in the care guide under the Care tab.

Shopping for a client? Create a trade account or log in to see your discount and order free samples.

Not sure which rug to buy?

Check out our helpful guides.

Looking For More Inspiration?

Head over to our Featured Collections.


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Choose Rug Type or Carpet

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Roll Width: 6'7" or up to 13'2" with seam
Country of Origin: The Netherlands
Usage: Indoor, Residential
Backing: Action
Fiber: Wool & Jute
Cleanability: Moderately Easy to Clean
Construction: Fusion bonded
Binding: No finishing necessary (self edge)
Height of Goods: 0.50" - 0.625"

WOOL: The Natural Choice

Fine quality, all natural wool offers numerous advantages when used in flooring. It has been the standard in floor covering for centuries and represents all the qualities that synthetic fibers try to emulate. We use only the finest wools from around the world, which provide all the benefits that wool has to offer. When you are ready to make an investment in your home, consider the following:



Wool is a biodegradable natural fiber and one of the most environmentally forgiving flooring products.


Wool is a renewable product and therefore has less impact on the environment.


Wool has a longer life cycle than other fibers resulting in a smaller environmental footprint.



Wool is a non-allergenic fiber and does not promote the growth of bacteria and dust mites, or gives off harmful emissions.


Wool cleans better and won't soil quickly due to its natural soil resistance, making chemical stain protection treatments unnecessary.


Wool fibers absorb and neutralize polluting gases such as formaldehyde, sulfur dioxide, and nitrous oxides.

Natural Wool Care Guide

Please note: Because this wool is not treated with moth repellents, extra care will be needed to ensure the longevity of this carpet. Guidelines for preventing and treating moth infestations can be found in the care guide.

LEAD TIME                                                                                                                                        

Broadloom: 1 week, plus 4-5 weeks transit
Area Rugs: 2-3 weeks, plus 4-5 weeks transit
Production Rush: not available for this weave
Expedited Freight: contact customer service for options and quote

For more information on shipping and delivery options, see our Shipping & Delivery FAQ page.


Standard/ Curbside Delivery: Standard curbside delivery means your rug will be delivered by one driver to the curb or to your driveway. The driver is not responsible for carrying your rug into your home or office, unpacking the rug, unrolling it or clearing away packaging. Curbside delivery on all orders is FREE. If you need additional services, consider Enhanced Delivery.

Oversized Rugs: For oversized items, we recommend enhanced delivery service, by appointment. 

Enhanced Delivery: This service offers various levels of inside delivery options which may include the following: 

  • over the threshold delivery

  • placement in the room of the customer’s choice (including up or down one flight of stairs)

  • unpacking

  • removal of packaging

  • assembly and placement of the items

We are happy to provide a quote upon request, taking into account the delivery address and service level preferred. Please state the best delivery contact name and phone number when checking out as the delivery company will need a valid contact number to reach you. Someone must be present at the time of delivery.

Any additional services? Please make a note during checkout of any needs that are above and beyond the enhanced delivery description, and we will gladly give you a quote. Examples include:

  • carry up (no elevator)

  • narrow staircase

  • many stairs

  • long haul

  • shifting and moving of any personal furniture