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Case Study: Ravenna Mesquite at AutoCamp Sequoia
SynSisal® Signature weave Ravenna helped AutoCamp carry its nature-led hospitality design philosophy all the way to the floor, creating a cohesive guest experience just outside of Sequoia National Park. Images courtesy of Matthew Kisiday Photography.
Project Details:
Category
Location
Three Rivers, California
Request
Jute-look area rug
Solution
The Design Challenge:
Bringing the outdoors in, in a room built for heavy use.
AutoCamp Sequoia's Clubhouse is the heart of the hotel property, where guests check in, and communal experiences are hosted "camp-style"—games, natural wine tastings, fire pits, and the "General Store" all sharing 3,350 sq ft.
HVS Design reached out to Curran on AutoCamp's behalf: the client wanted a jute area rug for the main lounge. Jute is soft and beautiful, but isn't suited to contract settings, especially one where guests arrive straight off the trail with dust and mud on their boots. Common areas this busy would quickly test a jute rug's durability, cleanability, and appearance.
The Solution:
Balancing AutoCamp's "Design by nature" philosophy with the contract performance SynSisal brings to hospitality.
After looking at samples of several contract-rated SynSisal Signature weaves, AutoCamp selected Ravenna in Mesquite for the Clubhouse lounge. Ravenna offered the natural-fiber jute look the brand aesthetic needed, with the durability a hospitality lobby demands.
Designing A Cohesive, Nature-led Guest Experience
Maintaining Sense of Place in the Sierras
Good placemaking makes a property feel like it could only exist where it stands. At AutoCamp Sequoia, that place is the Kaweah River valley in the Sierra Nevada foothills, and the Clubhouse is where guests gather to share it.
The large custom Ravenna rug brings the earthy palette of the surrounding landscape into the heart of the mid-century modern lounge and marks the room’s central gathering spot. Every design detail is intentional to help make the guest experience feel uniquely rooted amongst the sequoias.
"Design by nature. Nature by design."
AutoCamp's brand promise to guests is the feeling of being outdoors, with the comfort and design of a boutique hotel. The custom area rug's natural look, soft yarns, and leather binding help to achieve the "camping yet refined" feeling.
SynSisal's understated natural look works across high-end hotels, retail stores and other commercial properties where brands look to translate identity into a physical experience.
The spec: Ravenna Mesquite
Weave Name: | Pile Material: | ECONYL® PA6, Regenerated Nylon | |
Color: | Mesquite | Construction: | Woven flat weave, panama structure |
Collection: | Total Weight: | 84.4 oz/yd² | |
Recommended Use: | Indoor, Heavy Contract | Fire Rating: | Class 1 / Cfl-s1 |
Format: | 9' x 16' Custom Area rug | Finish: | Natural leather binding, attached felt pad |
Natural beauty through texture.
Texture is one of the most overlooked elements in commercial design. Durability requirements often push lobbies toward flat, uniform flooring that wears well but feels lifeless, and the room loses the tactile warmth that makes a space feel natural.
Ravenna brings it back. Its woven panama structure has the visible weave and dimension of natural fiber, and Mesquite's sun-baked neutral echoes the Sierras outside.
The sisal look, built for contract.
Our proprietary SynSisal® Signature collection has the look and feel of natural sisal, built for the demands of a hospitality lobby:
Heavy contract rated for indoor use
Easy to clean, colorfast and UV resistant
Class 1 fire rating
100% ECONYL® regenerated nylon, made from fishing nets and old carpet
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