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SynSisal® Winthrop in Honey | Asher | Water Street Tampa

CASE STUDY: ASHER WATER STREET TAMPA

Featuring SynSisal® Winthrop Area Rugs

  • PROJECT DETAILS:

  • CATEGORY

    Mixed Use | Resort-Style Hotel Suites & Luxury Apartments

  • LOCATION

    Tampa, FL, USA

  • REQUEST

    Synthetic Sisal Rugs

  • SOLUTION

    SynSisal® Winthrop Cedar

"Throughout apartments and amenities, [there is] a mix of textures and neutral tones with accents of soft greens and living plants."-- Morris Adjmi Architects on Asher's decorative scheme

The Vision: High-End Mixed Use


Asher Water Street Tampa is practically its own city within a city, located on South Tampa's downtown waterfront. The 56 acre complex is home to 501 luxury apartments and extended-stay furnished suites. The mixed use space includes stylish lodging, community, and entertainment through extensive on-site amenities ranging from a cafe, to gyms, co-working spaces, a pool with cabanas, and other resort-style offerings.

The architecture style is defined by floor-to-ceiling gridded factory-style windows that let in Florida's abundant natural light, illuminating an interior decor scheme characterized by warm earthy neutral tones. The well-known tandem of Morris Adjmi architects and Method Co. hospitality again coordinated on this grand-scale project (see the Pinch Hotel case study for another example of their work).

SynSisal® Winthrop in Honey | Asher | Water Street Tampa

The Project

After experiencing previous success with the product, the specifier for Morris Adjmi architects was interested in the SynSisal® Winthrop weave style in Cedar color for all the area rugs under consideration for the Asher Residences project.

SynSisal® is a synthetic sisal textile woven from ECONYL® recycled nylon, and the Winthrop weave is a very traditional bouclé pattern. At a glance, Winthrop's beautiful completely natural appearance harmonizes perfectly with the wood and leather upholstery of the furnishings, as well as the richly grained paneling of the ceiling and wall accents throughout the complex's expansive 7th floor resort level.

However, the specifier still had numerous questions about SynSisal®'s durability: Was it contract-grade? Could it stand up to heavy foot-traffic in the lounges and the constant friction of chair casters in the conference rooms and co-working area?

Spotlight on SynSisal® Durability


Thankfully, the answer to all her questions was yes. SynSisal® is certified Class 33 - Heavy Contract Grade for durability with a fire rating of Type 1 / Class A. This performance comfortably withstands daily foot traffic from hundreds of tenants, many tracking water in from the pool, office chairs rolling around, and food spills in the club lounge.

After evaluating the free sample swatches, Morris Adjmi ordered Winthrop area rugs (including a custom XL 16' x 18' size for the co-working lounge) to anchor the community's shared spaces including the conference rooms, a media lounge, as well as club and entertainment lounges. They also took advantage of our extensive selection of other flooring products including logo and walk-off mats for their building entrances.

Learn more: How do I choose the right-size rugs for my hospitality project? Guide to carpet classifications and ratings

Winthrop | Honey | @ Asher Water Street Tampa

Spotlight on SynSisal®: Winthrop Weave


Part of our exclusive SynSisal® collection, Winthrop features thick nylon yarns in a heavy bouclé to create the perfect rib that feels smooth and creates a visual flow. Winthrop plays well with different interior designs and can act as a neutral foundation, beautiful in itself, or on which to layer design elements. Boasting high lightfastness, UV resistance, and ECONYL® yarns that resist staining, this weave will impress for years to come.

Discover why designers love SynSisal® for hospitality projects like Asher Water Street Tampa.

Winthrop | Cedar
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