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area rugs

Design Your Rug In 5 Easy Steps

Once you select your weave, click Price & Order.

1. Customize: Select your preferred color and size.

2. Choose a Border

3. Select Add-Ons

4. Add Optional Notes

5. Preview & Confirm

area rugs
76 items

1. Select Your Weave

Defining your goals and considering the factors mentioned in the section below “Which Weaves Are Best For Area Rugs?”—lifestyle, placement, fiber characteristics, maintenance, and budget—will provide you with the framework for a smooth decision-making process.

We highly recommend ordering swatches to see different materials and colors in your space.

Need assistance? Contact our team of experts if you get stuck or need a second opinion.

2. Place Your Order

Each weave page will guide you through the creation of your own custom rug—color, dimension, shape, border option, corner type, rug pad, and other add-ons such as expedited production and delivery. Once you have added your rug to the shopping cart, and you like what you see, place your order online. Some custom rugs with very special features require you to contact our team of experts for swatches and a quote. Need assistance ordering? Contact our team of experts for step-to-step guidance.

3. Plan for Delivery

After receiving your order confirmation, make sure your project and our delivery date go hand in hand. Clear the area before your new rug arrives. Some custom area rugs may be extra-wide and heavy. Please contact our team of experts to arrange for Enhanced Delivery services if you need help receiving and placing your area rug.

4. Allow Rug to Acclimate

For best results, allow your new area rug to acclimate to its novel space for a week before placing heavy furniture on it.

5. Install and Enjoy!

For maintenance, be sure to consult our care guides.

Looking for custom-size sisal or jute rugs? We create customized rugs to your exact specifications with a focus on 100% customer satisfaction—from the classic rectangular shape in any size to asymmetric applications for a special fireplace cutout; from stair runners to oversized rugs with or without branding features.

A made-to-measure custom area rug provides a unique accent to every room and is the ideal solution to the limitations of a standard-sized rug. Area rugs may be used to protect hardwood or any other finished flooring surface underneath or to anchor and embellish furniture arranged on or around it. 

Our team of experts guides you through the limitless possibilities of shapes, colors, patterns, and feel. We help you decide which of our beautiful border options available in diverse widths, colors, and materials is the best fit for your chosen weave. In the end, your custom area rug should reflect your lifestyle and intrinsic values and not just be any rug.

Like a picture, your custom area rug is worth a thousand words: high-end resort versus a casual boutique hotel, residential liveliness versus focused business environment, wellness oasis versus hip retail space. Let’s brainstorm together to design a rug that portrays you.

Almost all of the weaves we sell can be made into a custom area rug. Transform your space into a fresh, salient experience with one of over 250 unique weaves each available in numerous colors or patterns.

To help guide you on your rug buying journey, please take the following factors into account and feel free to contact our team of experts for help at any stage of your project.


Are you a minimalist or do you like more decorative spaces that welcome colors, patterns and different textures? Should a rug reflect your values of eco-friendliness and sustainability? Do you live with kids and/ or pets?


Is your rug for indoors or outdoors? Will you arrange your rug in an area with high foot traffic—residential kitchen, stairs, office, hotel lobby—or low usage—living room, den, bedroom, patio? Are you looking for a contract-grade weave with tested flammability and fire ratings?

Need inspiration for a commercial or hospitality project? Our Case Studies offer a window into the design and procurement process for rugs and carpet in contract grade settings. Head over to Hospitality to see how we can help you with your project.

Fiber Options

Natural | Sustainable | Higher Maintenance

Sustainable in flooring stands for the use of renewable and biodegradable materials, which is the case for all our natural weaves. Sisal is one of our strongest, most durable plant fibers used for area rugs. Sisal’s soft luster and deep earthy tones lend any space a classic and timeless feel. Think of it as a great canvas when designing your room. Use natural sisal as an elegant base and layer a smaller, patterned area rug on top of it to make an aesthetic statement; our designer weaves would be perfect for this second layer. Or add dimensionality to your arrangement through the symmetrical texture of natural sisal.

Seagrass comes in a handful of designs but only in one color, green, which turns to brown over time. Its knots, shade, and texture variation is what give seagrass weaves their distinct rustic look. Jute, coir, and wool, round out our natural fiber offerings. Jute, with its long, often chunky fibers, is popular with farmhouse-style settings and feels surprisingly soft underfoot. Coir is known for its abrasion resistance and is perfect for store designs, staircases, and walk-off mats.

Wool, whether it is tufted, woven, or hand-loomed, represents our most aesthetic but delicate weave choice. More and more designers embrace wool rugs to introduce a feeling of home, warmth, and comfort to premium residential projects as well as boutique hotels. As all-natural fibers are made from inherently absorbent animal textiles or plant fibers, we do not recommend their usage in damp areas such as bathrooms and basements or where spills are likely to occur. There might be some shedding with the more textured, thick weaves.

Synthetic | Durable | Medium to Easy Maintenance

Our synthetic fibers are usually of a more flat-woven construction, such as synthetic sisal, polypropylene, and woven vinyl, which guarantees a tough and less absorbent rug. These fibers don’t stain that easily if immediate steps for spot removal are taken. Our popular synthetic sisal rugs imitate the look of natural sisal, but they are much softer to the touch and less prone to staining—a perfect solution for households with kids and pets or high-traffic contract-grade spaces like hallways, restaurants, or hotel foyers. Designers seek them out to provide a nurturing sense of nature in an often modern, minimalist environment. Synthetics also do exceptionally well in damp environments such as boats, day spas, and fitness clubs.

Acoustic Properties

Our thicker wools and especially our colorful tretford® Roll weave, made from goat hair, fare better in this category than many of our flat-woven weaves. Chunky jutes are also well-known for their sound and heat insulation.


Seeking warmth and softness underfoot? You can’t go wrong with our wool, wool blends, synthetic sisal, and selected sisal blends, the two latter having a surprisingly softer feel to them than natural sisal.


How much time do you have to take care of your purchase? All our synthetic weaves require minimal care—spills and stains are easy to remove with normal cleaning agents.


It is important to consider your budget when you are shopping for custom rugs and carpet. What is the scope of your project—a single rug, an entire house remodel, or a big hospitality job? Be prepared to give our team of experts some numbers with regard to total square footage and allocatable costs.