All About Wool Rugs & Carpet


Why choose wool?

Wool is the quintessential material for carpet and rugs, and for good reason. Actually, many good reasons. If wool can withstand the elements that sheep endure, then surely it can perform to our high standards for flooring. Wool is a natural product that is renewable, durable and has inherent stain resistance. The same lanolin and oils that help keep sheep warm and dry in the cold rain protect the wool fibers from staining. The density of wool provides comfort and coziness as well as sound absorption and thermal insulation. You will pay more for wool, but its durability, resiliency and long-lasting beauty make every penny worth it.

How do I clean a wool rug?

The natural oils found in wool fibers help prevent staining and dirt from settling into the fibers. However, regular, gentle vacuuming will do wonders to keep your wool rug or carpet looking fresh and clean. All spills still require quick attention, but a water-based spill will clean up fairly easily while an oil or grease stain might require more effort. A professional cleaning service is recommended every year or two. All of our weaves come with guidelines for care and maintenance that are accessible under the Care tab on each weave page.

Do wool rugs shed?

Yes, and it is a normal part of a wool rugs’ life cycle and does not indicate a defect or mean that the look of your rug or carpet will change. Wool is a natural product and not all wool fibers are exactly the same size and length. If you have a cut-pile rug, the yarns are woven and then trimmed, resulting in smaller strands becoming loose and then shedding with traffic. Even in a flat weave wool rug, wool fuzz may work its way out as you walk on it. When your wool carpet or rug is new, consider gently vacuuming it, without the beater bar, frequently or even sweeping the rug to help clean up the loose fibers. Shedding of wool fibers in new rugs typically settles down in about 6 months.

Are wool rugs environmental-friendly?

Every year, sheep are shorn of their thick wool coat, the wool is spun into yarn and then crafted into a myriad of products, from sweaters to rugs. And the next year, the cycle repeats, making wool a renewable and sustainable resource. Wool production has a minimal impact on the environment, especially since wool products are durable and have longer life cycles than their synthetic counterparts. 

Wool is biodegradable, purifies the air, and is considered a non-allergenic fiber that does not support the growth of bacteria or off-gas. Most wool rugs and carpets are treated with a moth-repellant, but if a 100% treatment-free product is what you are looking for, then our Pure Wool Collection might be just what you need.

What is the difference between a handloomed wool rug and a woven wool rug?

References to handloomed, woven or tufted all speak to the construction of the rug or carpet. A handloomed rug has been woven on a loom that is operated or driven by hand or foot power. A woven rug is also created on a loom but generally with mechanical controls. Both are created by weaving together, either by hand or by machine, the face yarns that become the warp (lengthwise yarns) and the weft (widthwise threads).

Handloomed wool rugs and carpet are hand-crafted and highlight the natural variabilities of wool and the unique qualities that only an artisanal product embodies, which is why they fetch a higher price point. Minor irregularities in yarn color, design, pattern repeat, texture are elemental to a handloomed product and are also what elevates it above other mass-produced wool rugs. Enjoy the graphic designs and low profile that our handloomed flat weave wool rugs offer, like our Skyline, Metropolitan or Cornwall. Or sink your feet into a chunky, handloomed weave like our Churchill, Noisette or Wethersfield.

Our woven wool rug collection showcases the beautiful flat weave wool carpet, with yarn color variations, textural richness and playful patterns that are made possible with modern weaving techniques by the most skilled artisans from Europe and beyond. Add an exotic yet chic neutral with Kraal Leopard or Kraal Tigress. Geometric dimensions enliven a space and our Foxcroft, Portland or Brisa will add the perfect splash of design.

What is a tufted wool rug?

A tufted rug is made by looping or stitching the face yarns onto a pre-made backing material with a tufting gun or other needle-like tool. There are no knots in a tufted rug, so in order to secure the fibers to the backing, a secondary backing is attached with an adhesive. The most common backing materials are jute, cloth or synthetic. 

The final look or texture of the rug depends on how the surface yarns were finished. If left uncut, loops create a top cushion and the classic berber look, as seen in our Montpelier or Lassen. Multilevel loop wool rugs and carpet, like our Providence or Valor, bring another layer of texture and comfort underfoot. Crater Lake is an example of a tip-sheared weave, with loops and cut yarns, and Charleston is sheared and has a lush, level surface. 

Will a wool rug match my style?

Between the patterns, colors and construction styles available, finding a wool rug or carpet to enhance your living spaces will be an easy and exciting project. Our curated wool collection offers low profile and deep pile wool rugs, fresh patterns and neutral canvases, pops of colors and earthy tones.

If you are looking for colorful wool rugs, Serenity and Prep serve up multiple color options, including blue wool rugs and red wool rugs. Fusion and Elixir have beautiful color palettes from neutral tones to playful pinks. A striped wool rug is a classic and pairs well with many interior design styles. Brushstroke brings subtle stripes to minimalist spaces and Fjord Stripes’ shade-shifting yarns create eye-catching stripes. 

What is a wool blend rug or carpet?

A wool blend is a rug or carpet made from wool and other compatible fibers. Common additions to wool rugs include nylon, polyester, poly silk, tencel, viscose, art silk, sisal and linen. The addition of synthetic fibers like polyester and nylon further improve wool’s resilience. For example, our Polo wool weave is tightly woven and blended with nylon, elevating it to a contract-grade level. Other synthetic fibers create a soft feel or bring a subtle sheen to the wool fibers, as seen in Kells or Fiona. Sisal adds a rustic, earthy accent to wool (see Littlehampton) and linen (check out Loft) brings a smoothness and refinement to the weave.

What is an extra-wide wool rug or carpet?

Most of the broadloom or wall-to-wall wool carpet that we sell comes in the standard 13’ 2” width. Extra wide refers to weaves that are available in widths greater than 13’ 2”. Our selection of extra-wide wool weaves ranges between 13’ 2” and 16’ 5”. These weaves are ideal for wall-to-wall installations or oversized custom rugs for larger rooms. To see more extra-wide weaves, visit our Extra-Wide page.


handloomed with thick yarns for a cozy yet refined look

wethersfield in color anthracite 

linen & other fibers blended with wool create detailed landscapes

bohemian in color cream silver


multilevel loops add definition & comfort

st helens in color beech